| | |  | Internal Medicine | Home » » » » » Brain Rules: 12 Principles for Surviving and Thriving at Work, Home, and School (Book & DVD) | | | | | | | Description: | | Most of us have no idea what's really going on inside our heads. Yet brain scientists have uncovered details every business leader, parent, and teacher should know--such as the brain's need for physical activity to work at its best. How do we learn? What exactly do sleep and stress do to our brains? Why is multi-tasking a myth? Why is it so easy to forget--and so important to repeat new information? Is it true that men and women have different brains? In Brain Rules, molecular biologist Dr. John Medina shares his lifelong interest in how the brain sciences might influence the way we teach our children and the way we work. In each chapter, he describes a brain rule--what scientists know for sure about how our brains work--and then offers transformative ideas for our daily lives. Medina's fascinating stories and sense of humor breathe life into brain science. You'll learn why Michael Jordan was no good at baseball. You'll peer over a surgeon's shoulder as he finds, to his surprise, that we have a Jennifer Aniston neuron. You'll meet a boy who has an amazing memory for music but can't tie his own shoes. You will discover how:
- Every brain is wired differently
- Exercise improves cognition
- We are designed to never stop learning and exploring
- Memories are volatile
- Sleep is powerfully linked with the ability to learn
- Vision trumps all of the other senses
- Stress changes the way we learn
In the end, you'll understand how your brain really works--and how to get the most out of it. About the DVD The Brain Rules DVD, included with this book, is a lively tour of the 12 brain rules. You will experience firsthand Medina's rare gift for making science fun, accessible, and relevant. The DVD will take your understanding of the book to the next level. | | | Product Details: | | | Author:
| John Medina | | Hardcover:
| 301 pages | | Publisher:
| Pear Press | | Publication Date:
| February 26, 2008 | | Language:
| English | | ISBN:
| 0979777704 | | Package Length:
| 9.2 inches | | Package Width:
| 6.3 inches | | Package Height:
| 1.4 inches | | Package Weight:
| 1.45 pounds | | Average Customer Rating:
|  based on 117 reviews |
| | | | Customer Reviews: | |
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 Interesting read on how the adult brain functionsAug 22, 2010
This book provided some informative insights into how the brain reacts and responds to various stimuli. Most of the book's points were very interesting. Certain portions of the book were a bit tedious to read and I found myself skipping to the end of the chapter(s) to read the main points.
1 of 1 found the following review helpful:
Interesting overviewJul 19, 2010
This book is an interesting read. I didn't learn anything new, but it did read nicely and I would suggest it as a good overview into learning. It's told in a readable, likable way - kind of similar feeling to reading Malcolm Gladwell or Freakanomics...it is a lite tretment of the topic, but intersting nonetheless.
0 of 1 found the following review helpful:
 Brain Plasticity Made EasyJul 06, 2010
The book arrived earlier than anticipated, a new product. It reads well and the information presented is presented in straight forward fashion tro be useful at many levels.Your Brain: The Missing Manual
1 of 1 found the following review helpful:
Complex brain research made easyJul 06, 2010
Brain Rules is about nothing more than the brain itself - how it works, how it stores memories, how it processes information, and more. It takes on modern research, scientific theory, and academic matters. And here's the joy of it: it takes all that intricate, complex material, and spins it into accessible, compelling material that anyone can enjoy. As a teacher, I found the book fascinating for its insights into the way the mind works, but I can't think of anyone who wouldn't find the material useful or intriguing. Medina boils down the book to 12 simple "rules," with topics ranging from memory to vision, from gender to exploration, and in doing so makes a staggering amount of information easily comprehensible and digestible. Don't let the subject matter dissuade you from this one; this is a fantastic book, one whose insights and information will benefit anyone who has to work with other people at any time in their life. Really, really fascinating stuff that has already made me think about so much that I do in a very different way.
1 of 1 found the following review helpful:
Brain RulesJul 01, 2010
Fascinating book - well written for a non technical reader. Have heard Dr. Medina speak at the WP&BC, Seattle, April 2010 and he used one of the important points he discusses in the book to keep anyone from falling asleep or tuning him out. I will be incorporating the idea into my training/education classes. A must read book for anyone who wants to understand how brain functioning is enhanced by exercise. Lots of easily understood ideas for business and home.
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