| | |  | Entrepreneurship | Home » » » » » The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It | | | | | | | Description: | | In this first new and totally revised edition of the over two million copy bestseller, The E-Myth, Michael Gerber dispels the myths surrounding starting your own business and shows how commonplace assumptions can get in the way of running a business. Next, he walks you through the steps in the life of a business -- from entrepreneurial infancy through adolescent growing pains to the mature entrepreneurial perspective: the guiding light of all businesses that succeed -- and shows how to apply the lessons of franchising to any business, whether it is a franchise or not. Finally, Gerber draws the vital, often overlooked distinction between working on your business and working in your business. After you have read The E-Myth Revisited, you will truly be able to grow your business in a predictable and productive way. | | | Features: | |
• ISBN13: 9780887307287
• Condition: NEW
• Notes: Brand New from Publisher. No Remainder Mark.
| | | Product Details: | | | Author:
| Michael E. Gerber | | Paperback:
| 268 pages | | Publisher:
| HarperCollins | | Publication Date:
| April 12, 1995 | | Language:
| English | | ISBN:
| 0887307280 | | Package Length:
| 7.9 inches | | Package Width:
| 5.3 inches | | Package Height:
| 0.8 inches | | Package Weight:
| 0.5 pounds | | Average Customer Rating:
|  based on 404 reviews |
| | | | Customer Reviews: | |
Average Customer Review:
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 Irrelevant, anachronistic babblingMar 10, 2010
The instant my eyes ran across the phrase "turn-key" I began imagining the author speaking as Doctor Money, the fictitious infomercial star from television's "King of the Hill." Once I realized that author was never going to stop writing in disjointed sentence fragments and hitting the return key as frequently as possible in an attempt to make his words seem more important than they really were, I decided that Doctor Money was probably smarter than he is.
Maybe owning a franchise was everybody's dream in the 70s, but if it's not yours today, you can safely dismiss this title as that decade's "Rich Dad" scam. There are some nuggets of truth to be found, but I can't help but feel as though their inclusion in this compendium of hype was completely accidental.
 How to franchise yourself and make money doing it!Mar 07, 2010
The e-Myth revisited is an excellent book with the things that needed to be said, especially to all those folks who work ungodly hours and never seem to have enough time to get them all done.
 Love the concepts... hate the writing style!Mar 02, 2010
This book starts out strong. The author explains a concepts and then summaries it via conversation with the fictitious pie shop owner. The writing style is very very fluffy. I'll give an example. Instead of saying:
"Technicians rely on managers who rely on the entrepreneur to get the job done"
He would say something like:
"Technicians require a manager to perform their duties to the highest level. If they are not producing at the highest level they will eventually not perform at any level and you will lose them. And without technicians your managers will not perform their duties to the highest level; and if they are not producing at the highest level they will eventually not perform at any level and you will lose them as well. Finally, without managers, the entrepreneur cannot produce at the highest level; and if the entrepreneur can't perform at the highest level, he or she will eventually not perform at any level which will effectively render the entrepreneur useless; and if the entrepreneur is useless, the business will be irreparably harmed and will eventually fail."
Now of course I didn't use a real quote from the book, but you can see how with that writing style a simple concept gets ballooned into a bunch of empty and often repeated words. At first you can live with it because it gives you time to think about what he is saying while he is fluffing everything up. But by the end of the book the concepts become less and less useful and putting up with the fluff become a chore.
I still give it 4 stars because I think majority of the concepts are great and helpful. I just wish he would be more poignant in his delivery.
0 of 1 found the following review helpful:
 Useless and irritatingFeb 28, 2010
The author's 'great insight' is that most people who start small businesses
are technicians, i.e., they understand the mechanics of their trade but not how to
run a business. Fair enough. The solutions offered up, however, are simplistic,
general and formulaic. (Any McDonald's franchise pack has more useful information
in it.) There really is nothing of substance in it.
The E Myth is written in the conversational style of a self-help book, in a
nauseatingly self satisfied way. The author also creates his own language
and terminology, as if he had discovered a new and exciting science, and what makes this
especially annoying (not to mention cynical) is that the language is obviously specific
to his consultancy. A deeply irritating book.
One of the best small business books ever writtenFeb 23, 2010
Personally I think Michael Gerber was born with the gene to understand small business success. I love this book and it took my small business to a new level. The book is not a how-to guide but an outline of the main mistakes of small business owners, and the main things that need to be done in order to turn things around. I have bought this book for more than a dozen people and received glowing reviews from all the recipients. Anyone who is a small business owner and who wants to grow their business, or anyone who is thinking of starting a business should read this book. Way to go Michael!
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